Smell is surely the most powerful sense. I recall reading somewhere that babies recognise their mothers by their scent long before they recognise their voices or their faces; and how often are you transported back to another time by a sudden scent in the air? Many famous people of the past were associated with particular perfumes – I think of Marie Antoinette and Marie of Roumania with Houbigant; Tsarina Alexandra with White Rose, and Queen Victoria with the scent of orange blossom.
Today, as so many other aspects of beauty are being eroded, regulation by the EU has led to the ‘dumbing down’ of many long-standing scents with the banning of natural ingredients which have been used for centuries to no great detriment. How ironic that natural products should be banned when so many additives (produced by multimillion pound companies) are permitted in food, fields are being sprayed with all kinds of toxins, and animals are still being fattened with dangerous chemicals!
In this podcast – which, by a strange synchronicity was recorded immediately prior to the above article - author Cheryl Hilliard draws on her experience as a model, make-up artist and image consultant to speak of the beauty and power of perfumes and the effects of regulation on the perfume industry.